Rachel Arnold is an experienced marketing and fundraising professional currently serving as a Marketing Manager for Audience Marketing, Digital Strategy & Membership at AARP since March 2020. Previously, Rachel held various roles including Director of Social Media and Manager of Individual Philanthropy at Youth For Understanding USA, where Rachel significantly increased brand awareness and donor engagement. Rachel's expertise extends to non-profit development, demonstrated during tenures at WomenHeart and Make-A-Wish Mid-Atlantic, where substantial funds were raised and donor retention improved. Rachel has a strong background in social media strategy, content creation, and effective communication, complemented by a robust educational foundation from the University of Minnesota and Century College.