Magnus Aideborn

Magnus Aideborn is a seasoned professional in the travel and tourism industry, currently serving as a Strategic Advisor at Mastercard's Tourism Innovation Hub since September 2023. As a co-owner of Lion Ventures, Toristy, and inDest since May 2021, Magnus also advises CampInn.com and holds a VP position in Omnichannel Commercial Strategy at Servantrip. Magnus previously co-owned ArrivalGuides until July 2023 and led content licensing at Lonely Planet from February 2020 to May 2021. Additionally, Magnus co-founded Intrwiz, a significant advancement for travel agencies, and Ricks Konfektyr and Gårda Johan, a unique wholesaler-retailer candy concept in Gothenburg.