Tortuga Spirit Cakes
Yanique McAlpin is an accomplished digital marketing and e-commerce professional with extensive experience in managing online business operations. Since April 2019, Yanique has excelled as the Digital Marketing and E-commerce Manager at Tortuga Rum Cakes, where responsibilities include the development and management of eCommerce channels and the successful migration of the company’s website to BigCommerce. Prior to this role, from February 2015 to April 2018, Yanique served as the Digital Media Manager for Trend Media Group, overseeing digital activities for Digicel across 31 markets, while planning and coordinating comprehensive digital marketing campaigns. Earlier in 2014, Yanique worked as a Marketing and Sales Executive at RJR Communications Group, focusing on advertising strategies and market research. Yanique is currently pursuing a Master's degree in Global Management at Royal Roads University, having previously earned a Bachelor of Science in Marketing from The University of the West Indies, Mona.
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Tortuga Spirit Cakes
Founded in 1925, Jamaica Producers Group (JP) is a vertically integrated, international food company with operations in agriculture, manufacturing, marketing and distribution. Through its subsidiaries and associated companies, JP operates the leading processor of Blue Mountain coffee, the leading producer of fresh juice in the Netherlands and Jamaica's leading producer of tropical snacks. The company's specialty food brands include JP (fresh produce), St. Mary's (tropical snacks), Hoogesteger (fresh juice), and Jablum (coffee). It is a publicly traded company on the Jamaica Stock Exchange (JSE). See www.jpjamaica.com. The Tortuga brand is well-known by the more than 20 million annual Caribbean tourists and cruise ship passengers. Tortuga Caribbean Rum Cakes are the #1 export of the Cayman Islands and named the 2014 "Best Cruise Souvenir" by Porthole Cruise Magazine for the 10th consecutive year. Tortuga products are sold in gift and specialty food departments and gourmet stores throughout the Caribbean and North America, in onboard gift shops of nearly 100 cruise ships and shipped to 70 countries around the world.