Shayna Nelson

Shayna Nelson is a seasoned professional in digital marketing and SEO, currently serving as the Senior Manager of SEO at Tory Burch since June 2022. Prior experience includes over seven years at Tinuiti where Shayna held various titles, culminating in Senior Technical Expert, SEO. During this tenure, notable achievements involved leading SEO strategies that significantly increased organic traffic for multiple brands, including a 138% growth in monthly organic sessions for an enterprise retail brand and 225% growth in organic traffic for another client. Shayna's career commenced with diverse roles in project management and communication, supporting organizations including the New Media Institute and various talent agencies. A graduate of the University of Georgia, Shayna holds a Bachelor of Arts in Journalism with a focus on Mass Media Arts and Sociology.