Bibiana Maria Arb Blanco

Bibiana Maria Arb Blanco is a seasoned marketing professional with extensive experience in the technology sector, particularly within Toshiba Global Commerce Solutions since October 2012. Currently serving as the Senior Marketing Manager for the Latin America region, Bibiana has held various positions, including Marketing Manager and Product Marketing Manager, where responsibilities included developing comprehensive product marketing strategies and executing integrated marketing campaigns. Prior experience at IBM involved driving business opportunities and achieving revenue metrics in retail solutions, along with a strong background in client relations. Bibiana holds a Master's degree in Marketing and Commercial Management from CESA and a Bachelor's degree in Industrial Engineering from Universidad de Los Andes.