Alicia-Jo McDonnell

Senior Digital Executive at Total Media

Alicia-Jo Mcdonnell is a seasoned professional in digital marketing, currently serving as a Senior Digital Executive at Total Media since June 2022, and previously held the role of Display and Programmatic Account Executive. Prior experience includes a position as a Digital Marketing Assistant at AccuraCast from November 2021 to May 2022, and a Receptionist at The Union, Manchester Metropolitan University from April 2019 to June 2021. Alicia-Jo contributed as a Volunteer for Manchester Film Festival Limited in March 2020, promoting the festival, and worked as an Usher at Empire Cinemas in 2018, alongside serving as a Food Server at Francos Italian Restaurant from September 2015 to July 2016. Educational achievements include a Master's degree in Marketing and a Bachelor of Arts in Film and Media, both from The Manchester Metropolitan University, completed in 2021 and 2020 respectively.

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London, United Kingdom

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Total Media

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We are the behavioural planning agency. We produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. We uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that we deliver authentic, creative and effective media solutions.