Anita Lusanska is an experienced digital marketing professional with over 15 years of expertise in paid search and online marketing. Since March 2013, Anita has held various leadership positions at Total Media, including Head of Digital Operations and Senior Biddable Director, where responsibilities include operational efficiency improvement, strategic support for PPC managers, and client engagement. Prior roles at Rapp Media, Mediaedge:cia, Slando Ltd., and Angol Bazár Kft. involved managing PPC strategies, account performance reporting, and brand development across diverse European markets. Anita holds a BA (Hons) in Business Management from Kingston University, further enhancing a solid foundation in business principles.