François Rommel

François Rommel is a data and digital performance expert with extensive experience in web analytics and data management. Currently serving as Responsable data & performance digitale at TotalEnergies since April 2019, François leads a team of nine specialists, overseeing web analytics for over twenty high-traffic websites and mobile applications. Prior experience includes heading web analytics at Direct Energie, where François managed data projects utilizing advanced audience techniques and machine learning. At Michael Page, roles included Digital/CRM Project Manager and Email Marketing & Database Executive, focusing on online marketing, email campaigns, and CRM initiatives. François holds a CES in AI and Data Management from Télécom Paris and a Master's degree in Marketing Strategy from ISC Paris.