Rafael Christovam da Palma Bernal

Rafael Christovam da Palma Bernal is an experienced professional in growth marketing and CRM management, currently serving as the CRM Manager | Growth at TotalPass Brasil since October 2023. Previously, in roles at Allied Brasil, responsibilities included supervising CRM and trade marketing teams, driving acquisition, engagement, and retention strategies, and managing Salesforce implementations. Other significant roles encompassed business intelligence consulting and data analysis across various industries including healthcare and consumer goods. Rafael holds advanced degrees in Strategic Business Management and Neurosciences and Behavior, alongside a Bachelor's degree in Administration and a Technologist degree in Marketing.