Sofia Hjelm

Sofia Hjelm is an experienced marketing professional with a strong background in brand and marketing communications. Currently, Sofia serves as the Head of Marketing at TOTEME, having previously held roles such as Marketing Communications Strategist and Marketing Communications Director (Maternity Cover). Prior experience includes serving as Account Director at Kurppa Hosk and Senior Account Manager at Winkreative. At Zound Industries, Sofia progressed from Junior Controller to Marketing Project Manager and ultimately to Global Brand Manager. Sofia Hjelm holds a Master of Science in Business and Economics with a focus on Marketing and Media Management from the Stockholm School of Economics, and completed exchange studies in Management of Fashion and Luxury Companies at Università Bocconi.