Annabel Swales

Annabel Swales is an accomplished professional with extensive experience in customer service and business transformation, currently serving as Business Transformation Manager and previously as Omnichannel Contact Centre Manager at Totemic since January 2020. Prior roles include Service Delivery Manager at Active8 Managed Technologies, Product Development Consultant at The Lettings Hub, and Head of Customer Experience at JELD-WEN, Inc. Annabel has a proven track record in leading teams, improving customer experience, and implementing successful service and sales strategies, with significant achievements in enhancing operational efficiency and driving business growth across various organizations. Annabel's career began at the Royal Bank of Scotland Business, where multiple promotions showcased a strong capability in performance management and sales development. Annabel holds a degree from the University of Wolverhampton.