Totemic
Annabel Swales is an accomplished professional with extensive experience in customer service and business transformation, currently serving as Business Transformation Manager and previously as Omnichannel Contact Centre Manager at Totemic since January 2020. Prior roles include Service Delivery Manager at Active8 Managed Technologies, Product Development Consultant at The Lettings Hub, and Head of Customer Experience at JELD-WEN, Inc. Annabel has a proven track record in leading teams, improving customer experience, and implementing successful service and sales strategies, with significant achievements in enhancing operational efficiency and driving business growth across various organizations. Annabel's career began at the Royal Bank of Scotland Business, where multiple promotions showcased a strong capability in performance management and sales development. Annabel holds a degree from the University of Wolverhampton.
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Totemic
The Totemic Group incorporates a wide range of financial service companies, including debt advice, debt management, collections, insurance and lending, and has been in operation for over 20 years. PayPlan is one of the UK’s leading free debt advice providers and has decades’ experience of helping some of the most vulnerable people in our society to resolve their financial issues. It is a trusted name within the financial services industry and helps thousands of people every year. Other brands within the group include Clever Lending, Clever Mortgages and Cover My, which offer access to affordable, practical lending solutions and a wide range of insurance products. Premium Plan and Red Potato provide car finance for wide demographic of people, whilst Paylink Solutions delivers technology and digital solutions and services across the Totemic Group and to external clients. Success is owed to Totemic’s willingness and ability to diversify into different markets, and the group taking advantage of opportunities to develop and introduce new products and services.