Sarah Picken

Sarah Picken is an experienced professional in the fields of public relations, marketing, and partnership activation, currently serving as the Tour & Partnerships Activation Manager at Tottenham Hotspur Football Club since December 2020. Prior to this role, Sarah held various positions at Tottenham, including Senior Partnerships Executive and Public Relations Manager. Previous experience includes working as Marketing Manager at Blueprint Sports & Entertainment, where Sarah managed talent and brand representation, and as Account Manager at We Are Different PR and Sweaty Betty PR. Sarah's foundational career included roles at Clifford French, Skanska, Leicester Tigers, Nottingham Rugby, and Saracens RFC, focusing on events, hospitality, and public relations. Sarah holds a Bachelor of Applied Science degree in Management from the University of Nottingham.