Touché!
Jeanne Barrueta is a seasoned executive in product discovery and tech leadership, currently serving as Senior Vice President of Product Discovery & Shopping at Hearst since March 2023. Prior to this role, Jeanne held significant positions at Amazon, including Product and Tech Leader for Prime Video Partner Marketplace and General Manager for Amazon Fashion, where responsibilities included overseeing P&L, expert styling programs, and the global launch of Try Before You Buy. Additionally, Jeanne contributed to the growth of Amazon Fresh Produce and led various teams to enhance operational efficiency in US Consumables. With a strong foundation in education, including a BA in History from Brown University and an MBA from the University of Virginia Darden School of Business, Jeanne’s career reflects a commitment to driving innovation and improving customer experiences across multiple sectors.
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Touché!
At Touché!, we seek to find a better way in all our clients’ communication solutions Touché! attracts people that are motivated to push the boundaries of what is possible. People that seek to find a better way. Our culture, systems and process have been very carefully created to foster this. Planners use interactive frameworks and proprietary thinking techniques to guide them. Our interactive systems benefit from the collective intelligence of the OMG network and the most cutting-edge thinking from across the world of marketing and the social sciences – from behavioural economics and cognitive psychology through to econometric meta-analysis. For optimisation, Touché! uses sophisticated tools and systems that allow for investment setting & allocation, target audience refinement, channel selection & allocation, flighting, integration, measurement and monitoring. Touché! is located in Montreal and Toronto with a total of more than 280 media professionals. Our services include omni channel media strategy, SEM, media placement, management of media investment and media research.