Jeanne Bégin

Media Strategist at Touché!

Jeanne Barrueta is a seasoned executive in product discovery and tech leadership, currently serving as Senior Vice President of Product Discovery & Shopping at Hearst since March 2023. Prior to this role, Jeanne held significant positions at Amazon, including Product and Tech Leader for Prime Video Partner Marketplace and General Manager for Amazon Fashion, where responsibilities included overseeing P&L, expert styling programs, and the global launch of Try Before You Buy. Additionally, Jeanne contributed to the growth of Amazon Fresh Produce and led various teams to enhance operational efficiency in US Consumables. With a strong foundation in education, including a BA in History from Brown University and an MBA from the University of Virginia Darden School of Business, Jeanne’s career reflects a commitment to driving innovation and improving customer experiences across multiple sectors.

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