Touché!
Michele Duchesneau is an experienced marketing professional with a strong background in strategic management and media planning. Currently holding the position of Vice-présidente adjointe, stratégie at Touché! since May 2020, Michele previously served as Directrice, stratégie at the same company. Prior experience includes roles such as Directrice, stratégie and Supervisore média at PHD from July 2013 to May 2020, and Assistante-stratège at Touché! PHD from October 2011 to June 2013. Michele's earlier positions include project coordinator at Multidees communication and promotional agent at Attitude Marketing. Michele holds a Bachelor's degree in Communication from Université de Montréal, completed in 2010. Notable clients include PPG, Keurig, and DuProprio, as well as previous collaborations with SAQ and Loto-Québec.
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Touché!
At Touché!, we seek to find a better way in all our clients’ communication solutions Touché! attracts people that are motivated to push the boundaries of what is possible. People that seek to find a better way. Our culture, systems and process have been very carefully created to foster this. Planners use interactive frameworks and proprietary thinking techniques to guide them. Our interactive systems benefit from the collective intelligence of the OMG network and the most cutting-edge thinking from across the world of marketing and the social sciences – from behavioural economics and cognitive psychology through to econometric meta-analysis. For optimisation, Touché! uses sophisticated tools and systems that allow for investment setting & allocation, target audience refinement, channel selection & allocation, flighting, integration, measurement and monitoring. Touché! is located in Montreal and Toronto with a total of more than 280 media professionals. Our services include omni channel media strategy, SEM, media placement, management of media investment and media research.