Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Travel & Leisure

Tourism Australia

Tourism Australia's headquarters in Sydney, Australia

Phillipa H.

Susan Coghill

Rob Dougan

Derek Baines

Edea Lu

Tim Yeend

Thomas McManus

Nishant Kashikar

Jane Phillips

Geoffrey Buchanan

Peter Norris

Kelly Maynard

The Marketing and Communication team at Tourism Australia is responsible for developing and executing strategic marketing initiatives and communication plans to attract international visitors. This team leverages various channels, including advertising, public relations, social media, and event marketing, to enhance brand visibility and promote Australia as a premier travel destination. They collaborate across key regions, tailoring campaigns to specific markets while conducting consumer research to inform their strategies.

Marketing and Communication

The Content and Media Management team at Tourism Australia is responsible for developing and executing strategic content initiatives to promote Australia's attractions and experiences to international visitors. This team collaborates across various platforms to create engaging media assets, oversee brand campaigns, manage partnerships, and ensure consistent messaging that resonates with target audiences. Their efforts enhance the visibility of Australia as a premier travel destination through compelling storytelling and innovative digital engagement.

Content and Media Management

The Data and Analytics team at Tourism Australia plays a crucial role in leveraging data to drive strategic decision-making and enhance marketing effectiveness. By analyzing consumer behavior, digital engagement, and market trends, the team generates insights that inform advertising campaigns and partnership development. They optimize data systems and tools to ensure accurate reporting, ultimately supporting the agency's goal of attracting international visitors through targeted initiatives.

Data and Analytics

The Leadership Team at Tourism Australia oversees the strategic direction and operational management of the organization, ensuring alignment with government objectives and market demands. This diverse team, featuring expertise in information technology, marketing, and regional management, collaborates to enhance Australia’s global tourism appeal through innovative campaigns and stakeholder engagement. Their collective efforts drive the implementation of initiatives that attract international visitors while supporting the growth of the tourism sector across various markets.

Tourism Australia

Org chart

Teams

Marketing and Communication

Content and Media Management

Data and Analytics

Leadership Team

Offices

Tourism Australia

Org chart

Teams

Marketing and Communication

Content and Media Management

Data and Analytics

Leadership Team

Offices

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