Tourism Ireland is responsible for marketing the island of Ireland overseas as a compelling holiday and Business Events destination. We employ approximately 168 people in key markets around the world, including Great Britain, the USA and Canada, Germany, France, Spain, Italy, the Netherlands and Belgium, the Nordics, Switzerland, Austria and Australia. We also have offices on the island of Ireland, in Coleraine and Dublin.

Events

Hotels & Hospitality

Marketing

Travel & Leisure

Tourism Ireland

Tourism Ireland's headquarters in Dublin 2, Ireland

Alice Mansergh

Alison Metcalfe

Lynda Quinn

Aisling McDermott

Sinead Grace

The Marketing and Communications team at Tourism Ireland is responsible for creating and executing strategic marketing initiatives to promote the island of Ireland as a premier travel destination. This team manages public relations, influencer marketing, digital campaigns, and consumer engagement across multiple international markets, while also overseeing brand partnerships and media relations. Their efforts aim to enhance Ireland's visibility and appeal, driving tourism and business events to the region.

Marketing and Communications

The Strategic Development and Insights team at Tourism Ireland focuses on shaping and informing marketing strategies through in-depth research and analysis. By leveraging market insights and trends, the team develops strategic initiatives that enhance the destination's appeal to international travelers and business events. They collaborate with various stakeholders to foster partnerships, optimize digital platforms, and ensure the effective implementation of marketing campaigns across diverse markets.

Strategic Development and Insights

The Finance and Administration team at Tourism Ireland is responsible for managing the financial health of the organization, ensuring compliance with financial regulations, and providing administrative support to enhance operational efficiency. This team oversees budgeting, financial reporting, and data analysis while facilitating partnerships and collaborations to promote Ireland as a premier travel destination. Additionally, they support IT initiatives to streamline processes and improve financial systems across key markets.

Finance and Administration

The Leadership Team at Tourism Ireland oversees the strategic direction and operational management of the organization, focusing on enhancing Ireland's appeal as a premier travel destination. This team collaborates on marketing initiatives across key international markets, fosters partnerships, and drives innovative campaigns to boost tourism and business events, ultimately contributing to the overall growth and success of the company.

Tourism Ireland

Org chart

Teams

Marketing and Communications

Strategic Development and Insights

Finance and Administration

Leadership Team

Offices

Tourism Ireland

Org chart

Teams

Marketing and Communications

Strategic Development and Insights

Finance and Administration

Leadership Team

Offices

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