Tourism Northern Ireland (Tourism NI) is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists (from within Northern Ireland) and visitors coming to Northern Ireland from the Republic of Ireland.

Tourism NI is a non-departmental public body of the Department for the Economy. 

We work closely with other tourism bodies to develop the Northern Ireland tourism industry .  
These bodies include Tourism Ireland, which is responsible for marketing Northern Ireland and the Republic of Ireland to Great Britain and overseas markets; and Visit Britain, which promotes the UK at an international level.     

More information on Tourism Northern Ireland can be found at www.tourismni.com

Follow us on Twitter @NItouristboard.

Government

Travel & Leisure

Tourism Northern Ireland

John McGrillen

Lynette C.

Kevin Forde

Dawn Corrigan

Caoimhe Bunting

Martin Graham

David Roberts

Aine Kearney

Naomi Waite

Louise Fitzsimons

Lesley McKeown

Rosemarie mc Hugh

Ainsley McWilliams

The Product Development and Research team at Tourism Northern Ireland focuses on identifying and enhancing tourism offerings by conducting market research and analyzing industry trends. They collaborate with stakeholders to develop innovative tourism products and experiences, ensuring that Northern Ireland remains an attractive destination for both domestic and international visitors. This team's insights drive strategic initiatives that foster growth and improve visitor satisfaction within the local tourism sector.

Product Development and Research

Finance and Administration

Marketing and Communications

Product Development and Research

About

Team members

Other teams at Tourism Northern Ireland

Finance and Administration

Marketing and Communications