Tourism Tasmania’s role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through domestic and international marketing programs that lead and activate the Tasmanian brand, and grow economic and social value.

Travel & Leisure

Tourism Tasmania

Tourism Tasmania's headquarters in HOBART, Australia

Sarah Clark

Jen Robb

Edwina Morris

Mark Jones

Lindene Cleary

The Marketing and Communications team at Tourism Tasmania creates and implements domestic and international marketing strategies to promote travel to Tasmania. They manage brand positioning, digital content, public relations, and consumer marketing initiatives to emotionally and culturally connect people to the state, enhancing economic and social value.

Marketing and Communications

The Leadership Team at Tourism Tasmania, comprising the Chief Executive Officer, Chief Marketing Officer, and Chief Operating Officer, is responsible for strategic planning, oversight, and execution of initiatives that drive tourism demand. They lead efforts to enhance the Tasmanian brand, guide domestic and international marketing programs, and ensure operational efficiency to maximize economic and social value for the state.

Tourism Tasmania

Org chart

Teams

Marketing and Communications

Leadership Team

Offices

Tourism Tasmania

Org chart

Teams

Marketing and Communications

Leadership Team

Offices

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