Tourism Western Australia
Melissa Forbes has extensive experience in marketing and destination management, currently serving as the Executive Director of Marketing at Tourism Western Australia since February 2018. Previous roles include Senior Market Manager for Domestic and New Zealand markets, and Domestic Market Manager at the same organization. Melissa's background includes experience at The City of Swan and the City of Perth, where responsibilities focused on destination marketing. Earlier positions include Public Relations Manager for Voyages Hotels and Resorts and Features Journalist at Community News. Melissa holds a Bachelor of Arts in Mass Communication from Curtin University and has completed several advanced management and marketing programs at The University of Western Australia and other institutions.
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Tourism Western Australia
Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and business event destination. We focus on marketing the state; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations. We work in partnership with the private sector, industry and government to develop WA's iconic tourism experiences and promote them locally, nationally and internationally. Tourism WA is a statutory authority under the portfolio of the Minister for Tourism and is governed by a board of Commissioners. The agency was established under the Western Australian Tourism Commission Act 1983.