Geraldine Anett Reyes Herrera

Geraldine Anett Reyes Herrera is a skilled marketing professional with extensive experience in various roles within prominent companies. Currently serving as Marketing Manager and Marketing Planning Manager at Tova, S.A. since June 2017, responsibilities include budget management and auditing of marketing expenses. Previous roles included Marketing Analyst, where Geraldine developed analyses and reports for campaign evaluation and ROI calculation. Geraldine's prior experience includes positions at Coca-Cola FEMSA Grupo Estrella Azul focusing on business intelligence and sales analysis, as well as roles at Truckslogic conducting internal audits and process evaluations. Geraldine's career began at Grupo Corporativo Pérez, progressing through roles involving CRM indicators and administrative assistance. Academically, Geraldine holds a Licenciatura in Administrative Management from Columbus University Panamá and a Licenciatura in Architecture from the Universidad de Panamá.