Amanda Lopez

Amanda Lopez is an accomplished executive with extensive experience in eCommerce and digital strategy. Currently serving as Chief Digital Officer at Tower 28 Beauty, Inc. since January 2025, Amanda previously held the role of Senior Vice President of Ecommerce at GOOD AMERICAN from November 2023 to January 2025. Prior positions include Vice President of Ecommerce & Sales at ColourPop Cosmetics, where responsibilities encompassed global digital strategy, merchandising, and customer service, as well as Vice President of Ecommerce & Marketing at Halston, and Director of Ecommerce roles at both Frederick's of Hollywood and American Apparel. Amanda's operational expertise extends to enhancing customer support services and optimizing management reporting and business processes. Amanda holds a Bachelor of Arts in Business Administration from Azusa Pacific University, earned in 2009.