Karim Dia Toubajie

Lead Product Designer at Toyota Connected Europe

Karim Dia Toubajie has a diverse work experience, spanning various industries and roles. Karim worked as a Lead Product Designer at Toyota Connected Europe, where they focused on reducing CO2e emissions for road-based journeys through sustainable mobility. Karim played a key role in increasing the use of active travel for 75% of trips (FY2021).

Prior to that, Karim served as the Head of Product Design & UX at Songkick, where they played a vital role in the growth of the Songkick Tickets product, increasing it to a $10M+ business. Karim also significantly improved user acquisition, user lifetime value, and B2B customers on Songkick Tourbox. Additionally, they contributed to increasing traffic to the Songkick website by 50%.

Karim also worked as a Principal UX Architect at PlayStation, where they contributed to the UX design for the new Playstation.com site in preparation for the release of Playstation 4.

Furthermore, Karim served as a Principal User Experience Architect at Detica Creative Services, where they designed a tablet version of a news magazine for a leading mobile operator. Karim also worked as a Lead User Experience Designer at Balfour Beatty Workplace, where they won an award for designing an innovative and engaging corporate intranet.

Earlier in their career, Karim worked as a User Experience Consultant at PA Consulting Group, where they developed a usability toolkit for the Department of Children, Schools and Families. Karim also held positions as a User Interface Designer at Nexagent, a User Interface Designer/Developer at Redwood Technologies, a UI Designer/Database Developer at aha! Marketing, and a UI Designer at Reid Hamilton Insurance Brokers.

Karim Dia Toubajie's work experience showcases their expertise in product design, UX, and UI. Karim has successfully contributed to the growth and improvement of various products and platforms, consistently delivering innovative and user-centric solutions.

Karim Dia Toubajie completed their education from 2000 to 2003 at Durham University. Karim obtained a Bachelor of Science with Honors degree in Computer Science, achieving a 2.1 classification.

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Timeline

  • Lead Product Designer

    February, 2019 - present