Guillermo Diaz

Guillermo Diaz currently serves as the President of Toyota Motor Sales and Lexus México and has held various leadership roles at Toyota de México since November 2013, including Operations Vice President and Senior Operations Director, overseeing areas such as sales, marketing, logistics, and dealer training. Prior experience includes a tenure as Operations Director at Toyota Financial Services de México from 2010 to October 2013, focusing on collections, dealer credit, and customer service, where key achievements included maintaining low delinquency rates. Additionally, Guillermo held the position of Sales, Marketing, and Insurance Director from 2007 to 2010, achieving significant market share and dealer satisfaction. Their career at Toyota Financial Services de México began as Sales and Marketing Subdirector from 2002 to 2007, where Guillermo contributed to the launch of important initiatives and achieved notable retail market share. Guillermo holds an MBA in Business & Finance from Tecnológico de Monterrey and a degree in Business Administration, Finance & Business from Universidad Autónoma Metropolitana.