Dario Giustini

Dario Giustini is a seasoned senior management professional with extensive experience in the automotive industry, currently serving as the Digital Retail Experience & Network Transformation lead at Toyota Motor Europe since February 2010. Previously, Dario held various senior management roles, including Brand Strategy, Sports Marketing & Marketing Transformation, and Head of Marketing Communications at Toyota Motor Europe, where responsibilities encompassed brand communications strategy, sports marketing partnerships, and multi-million Euro marketing budgets. Earlier career highlights include serving as Managing Director of Toyota Croatia, where significant restructuring was implemented during the 2008-2009 crisis, and progressive roles within Lexus Europe. Dario's professional journey began at Audi AG and included positions such as Sales Manager for Audi South America. Dario's educational background includes a degree in International Business Administration from the University of Florence, multiple advanced management training programs, and an MBA from UFSIA University of Antwerp.