Edward Barsoum

Edward Barsoum has extensive experience in media planning, customer servicing, and marketing across various regions and industries. Starting as a Micros Installation & Customer Servicing Manager at Micros Retail Systems, Inc. from February 1996 to January 2001, Edward provided customer support and identified business growth opportunities. Subsequently, Edward held leadership roles at notable companies including Starcom as Media Supervisor, where recognition as Employee of the Year was achieved in 2005, and at Mindshare MENA as Head Of Media Planning, overseeing strategic initiatives for major clients. A significant tenure at MediaCom as Deputy Managing Director - Media involved managing global businesses and leading communication strategies for high-profile clients. Edward also served as Regional Director & New Business MENA at Vertical Media, developing media campaigns for various international clients and supporting local and regional pitches. Recently, Edward held dual roles at ToYou, focusing on media, sponsorship, brand, and communications, demonstrating a strong ability to drive brand strategy and engagement across multiple markets.