Toyrock Group
Mika Kalpamaa has extensive experience in leadership and management within the toy industry, currently serving as a Member of the Board of Directors and Managing Director at Toyrock Group since January 2015. Prior to this role, Mika held the position of Managing Director and Director of Product Management & Marketing at Scanditoy Oy from June 2005 to December 2014. Additionally, Mika served as Sales Manager at BRIO OY from January 1997 to June 2005, and as Product Manager at Rettig / RJR from April 1994 to December 1996. Educational qualifications include a degree from the Turku School of Economics and Business Administration and prior studies at Seinäjoen Lukio.
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Toyrock Group
We are a Finnish growth company founded in 2014, which focuses on the agency, import and wholesale of products related to children’s toys and children’s family leisure activities in the Nordics. We guarantee our customers a high and reliable level of service. We are a competent and reliable partner. Our range includes products and brands from world-renowned and respected suppliers, such as Mattel brands Barbie, Hot Wheels and Fisher-Price, Clementoni puzzles, Bestway swimming toys, Geomag magnetic building sets, Goliath games and toys and many more. We invest lot of resources for consumer marketing. Our catalogue Lasten Suuri Lelukirja has a 100% coverage of the target group and reaches to over 1,5 million Finns. It is the most powerful marketing channel for toys in Finland.