Scott Fricker

Scott Fricker is an experienced E-commerce professional currently serving as the E-commerce Merchandising Manager at Toys"R"Us Canada since September 2022. In this role, Scott has led the design of navigation and filter UI enhancements, implemented an attribute-based assortment automation system, and standardized page template designs to boost engagement and conversion rates. Previously, Scott worked at Best Buy as a Seller Success Manager, focusing on account optimization and digital marketing strategies, and at Sport Chek in various roles, including Associate Manager of Site Merchandising. Scott's early career includes experience as an E-commerce Specialist at Snuggle Bugz and a Senior Sales Associate at Golf Town. Scott holds an Ontario College Three Year Advanced Diploma in Business Administration from Niagara College.