Kara Coburn

Kara Coburn is a seasoned professional in data strategy and analytics, currently serving as Measurement Lead for Data Strategy at T&Pm. With a strong background in CRM systems, they previously held the position of Associate Director of Analytics at EssenceMediacom, where they led analytics and measurement for substantial paid media campaigns. Kara has extensive experience in digital marketing, having managed significant media budgets, developed data strategies, and produced insightful reports to optimize campaign performance. They earned a Bachelor’s degree in Business Administration with a focus on Entrepreneurial Management and Marketing from Texas Christian University, along with an Advanced Business Analytics certification. Kara's past roles include senior positions at Agency Habitat and GCG Marketing, demonstrating a consistent commitment to leveraging data for improved sales outcomes.