Rida Shakil

Rida Shakil is an experienced marketing communications professional currently serving as Assistant Manager at TPL Corp Ltd. since June 2022, focusing on developing and executing marketing strategies and collateral to enhance brand engagement. Previously, Rida held roles at Convex Interactive (Pvt) Ltd., rising from Community Executive to Content Manager, where responsibilities included drafting content calendars, writing diverse digital copy, and implementing content strategies for multiple brands. Rida began a career in human resources as a Human Resources Assistant at Parazelsus, following an HR internship at Avedasoft. Rida's educational background includes a Diploma in Digital Marketing from the Institute of Business Administration, an MBA in Human Resources Management from Mohammad Ali Jinnah University, and a BBA from the American College of Dubai.