TRA
Karin Glucina is a seasoned professional with extensive experience in insights and planning, currently serving as Managing Partner at TRA NZ since January 2013, focused on fostering a high-performance culture and unlocking client potential. Previous roles include Partner and Business Director at Indian Ink Theatre Company from October 2024 to 2025, contributing to the organization's global success. Earlier career highlights encompass positions as Strategy Director at Big Picture, Insights & Planning Manager at Nestle NZ, and Insights Planner at Young & Rubicam, where significant growth and profitability were achieved in the insights division. Furthermore, Karin held leadership roles at Lion Nathan, including Consumer Insight & Strategy Director and Innovation Director, as well as Account Director at CM Research, managing major client relationships. Karin holds a Bachelor of Commerce degree in Marketing from the University of Auckland.
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