Philip Mecredy

Philip Mecredy is an Account Director at TRA, where they lead multiple quantitative projects for prominent New Zealand brands. With a solid foundation in research, they previously worked as a Senior Consultant at TRA and held various roles at Consumer Insights Ltd., including Senior Research Associate. Philip has a strong academic background, having recently completed a PhD in marketing at Massey University, where their research focused on the impact of aging on consumer behavior and loyalty. They are passionate about applying marketing science to address real-world challenges.