Trac
Cardin Campbell has been working in the technology industry since 2003. In that time, they have held a variety of roles with a number of different companies. Their work experience began at Intel Corporation, where they served as a Systems Analyst and then a Senior Systems Analyst from 2003 to 2007. In 2004, they also worked as a Consultant/Systems Analyst for Infinity Development Systems. From 2007 to 2012, they worked at Nike as a Lead IT Application Engineer. From 2012 to 2017, they were the Head of Marketing Technology Operations at Expedia Group. They then moved to Robert Half in 2019 as a Senior Director of Global Marketing Technology. In 2020, Cardin Campbell became a Senior Director of Global Marketing IT at Peloton Interactive and an ODF4 Fellow at On Deck. Most recently, they founded and became the CEO of Trac.
Cardin Campbell obtained a Master's degree in Decision Science & Engineering Systems from Rensselaer Polytechnic Institute between 1998 and 2004, with a field of study in Information Systems.
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Trac
trac is an artist monetization platform. They provide the virtual infrastructure every artist and their teams need to easily monetize their content, name, and likeness directly with their fans. Their long-term vision is to tokenize the economy around the artist, using smart contracts and the blockchain to help them sell their music, build their brand/community and track their impact more effectively and efficiently.