TRACCS
Majdi Al Ayed is an award-winning communications professional with over two decades of industry experience and is the principal orchestrator and administrator of the highly efficient and successful regional operations of TRACCS, the largest independent and homegrown communications consultancy in MENA.
One of the most prominent Gulf Arab practitioners, Majdi has played a decisive role in the establishment and constant enhancement of the regional communications industry standards and best practices.
Since the start of his career in 2001, he has dedicated his efforts towards ensuring that TRACCS remains at the forefront of the game-changing communications industry in MENA. Majdi continues to spearhead the people development and growth strategy of the company, in addition to ensuring that the highest level of operational, corporate governance, ethical, and performance standards are consistently maintained. To achieve this, he leads and drives network-wide efforts to maintain a stellar organizational culture, sustain one of the highest retention rates in the business, and empower the entire team with the right knowledge, tools, and experiences.
Majdi oversees the business expansion and diversification strategy of TRACCS in the region and beyond, with key responsibilities including the identification of growth markets and new business opportunities that are complementary and strategically aligned with the core business of communications.
In previous roles at TRACCS, he has led the development and execution of several strategic, creative, training, and crisis communications programs for key public and private sector organizations across the region.
As Executive Vice President, Majdi also leads the senior leadership team at TRACCS, which is responsible for all people, business, and corporate brand related efforts of the company.
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TRACCS
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TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years and remains the largest independent and homegrown regional network. Headquartered in Riyadh – Saudi Arabia, TRACCS has over 200 professionals working across 13 countries, from offices in Jeddah, Riyadh, Dubai, Kuwait, Muscat, Doha, Manama, Cairo, Beirut, and Amman, in addition to affiliate offices in Istanbul, Casablanca, Tunis, and Algiers. Globally, it has the largest pool of Arabic-speaking communications professionals, with 85% of its team comprised of native Arabic speakers. TRACCS has a sustained commitment to nurturing the talent of young communicators across the MENA region through its university outreach program and internships that have benefited over 1000 students. TRACCS offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training, to government, corporate and multinational clients. TRACCS’ advisory-based solution includes several communications services such as strategic and creative consultancy, media engagement, digital, crisis management, internal communications, and CSR. In-house teams of content creators produce creative and strategic multi-channel content across a range of sectors and industries. TRACCS also delivers engaging, impactful, and effective training courses in English, Arabic, and French, that empower organizations and individuals with the right and pertinent communications knowledge and skills through its proprietary training program, ENRICH. A multiple award-winning practice, and member of CIPR, PRCA, and MEPRA, TRACCS is the only MENA-based agency to be featured in the PRovoke Media Global Top 250 PR Agency Ranking and is currently placed at #160.