TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years and remains the largest independent and homegrown regional network. 

Headquartered in Riyadh – Saudi Arabia, TRACCS has over 200 professionals working across 13 countries, from offices in Jeddah, Riyadh, Dubai, Kuwait, Muscat, Doha, Manama, Cairo, Beirut, and Amman, in addition to affiliate offices in Istanbul, Casablanca, Tunis, and Algiers.     

Globally, it has the largest pool of Arabic-speaking communications professionals, with 85% of its team comprised of native Arabic speakers. TRACCS has a sustained commitment to nurturing the talent of young communicators across the MENA region through its university outreach program and internships that have benefited over 1000 students. 

TRACCS offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training, to government, corporate and multinational clients. TRACCS’ advisory-based solution includes several communications services such as strategic and creative consultancy, media engagement, digital, crisis management, internal communications, and CSR. In-house teams of content creators produce creative and strategic multi-channel content across a range of sectors and industries. TRACCS also delivers engaging, impactful, and effective training courses in English, Arabic, and French, that empower organizations and individuals with the right and pertinent communications knowledge and skills through its proprietary training program, ENRICH.

A multiple award-winning practice, and member of CIPR, PRCA, and MEPRA, TRACCS is the only MENA-based agency to be featured in the PRovoke Media Global Top 250 PR Agency Ranking and is currently placed at #160.

Consulting

Government

TRACCS

Mohamed A. Al Ayed

Mariam Salim

Sarah Broberg

Shereen Bushehri

Majdi Al Ayed

Serena Hylton

Rula Masad

Lisa Sweis

Katia Yasmine

Irene Karamitsou

Hassan Al - Saleh

Roger Mezher

The Leadership Team at TRACCS is responsible for setting the strategic direction and vision of the company, driving innovation, and ensuring operational excellence across all service streams. Comprising seasoned professionals, they foster collaboration among regional offices, oversee financial management, and spearhead initiatives for business growth and talent development. Their leadership guides TRACCS in maintaining its position as a premier communications agency in the MENA region while nurturing the next generation of communicators.

Leadership Team

Communications Team

Marketing and Communications

Leadership Team

About

Team members

Other teams at TRACCS

Communications Team

Marketing and Communications