Alexander Weihrauch

eCom brands burn money and miss growth opportunities by blindly steering their marketing budgets. 📉 With our tracking & attribution software, Europe's most successful marketeers and DTC brands like Störtebekker, Zahnheld, Löwenanteil and Mammaly manage their marketing activities to scale efficiently and profitably in a world with various channels and complex customer journeys. Let's clarify: We haven't developed the next average tracking tool that relies only on cookies, modeling, APIs, or any other inferior data sources. 🤡 We developed an unique tracking technology that allows us to track users very accurately, put this data with various attributions into sophisticated dashboards to generate deep insights for maximum decision making. ✅ As you know: data quality in the ad managers (Meta, TikTok, Google) has deteriorated ominously. It's increasingly difficult to get a holistic overall picture of performance. To which marketing channel is the sale attributed? The Facebook Ads, an influencer or was it an organic search that converted via your Google Brand Ads? Answering these questions correctly is essential to efficient and profitable marketing as an eCommerce business. 🏆 If you don't have these answers, it will cost you efficiency and growth opportunities. In other words: you burn money and have high cost of opportunity. With our dashboards, we answer all the questions regarding: - the performance of individual channels - the overall performance on a multichannel level - your customer journey We also offer Chrome plug-ins that display the data directly back into the ads managers so you can comfortably optimize your campaigns. And the best: Our solution is GDPR-compliant - and iOS 14.5 can't touch us. That sounds "Too good to be true."? 😁 Our case studies with the most successful DTC brands in the DACH area prove that. If you want to learn more about how Tracify can significantly improve your marketing efficiency, sign up for a demo (www.tracify.ai).