Luiz Franco

Digital, Logistics & Customer Services Director at Track & Field

Luiz Franco has a diverse work history with experience in various leadership roles. Luiz most recently worked at TRACK&FIELD as the Digital, Logistics & Customer Services Director, overseeing digital operations and customer service. Prior to that, they served as the Digital Director (CDO) for the same company.

Before joining TRACK&FIELD, Luiz worked at Tok&Stok as the CIO & CTO, responsible for information technology and technology operations. Luiz also has extensive experience at Diageo, where they held the position of IT & Shared Services Director for PUB, overseeing IT solutions, shared services, and operations performance management.

Earlier in their career, Luiz served as the Chief Information Officer (CIO) at Casa & Video, managing information technology for the company. Luiz also gained significant expertise at British American Tobacco (Souza Cruz - Brazil) in various roles, including IT Business Engagement Manager, IT Planning & Technology Manager, IT Security Manager, SAP Basis Administrator, Risks & Controls Manager, Production Manager, and Management Trainee.

Luiz began their professional journey as an Engineering Intern at Exxon (Esso - Brazil). Their work experience demonstrates their expertise in IT leadership, digital operations, customer service, and strategic planning.

Luiz Franco's education history begins with their high school graduation from Instituto Abel in 1991. Luiz then pursued a Bachelor's degree in Mechanical Engineering from Universidade Federal Fluminense, completing it in 1995. In 1999, Luiz obtained an MBA with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing. Following that, they completed an MBA in Business Administration from Fundação Dom Cabral in 2005.

In addition to their formal education, Luiz Franco has obtained several certifications. In 2017, they received certifications in SAFe Scrum Master 4.0 from Adaptworks and SAFe 4 Certified Scrum Master from Scaled Agile, Inc. Luiz also acquired certifications in Agile Project Management with Microsoft Project, Become an Agile Project Manager, Enterprise Agile: Changing Your Culture, Enterprise Agile: Growing Scrum, Transitioning from Data Warehousing to Big Data, Agile Project Management Foundations, Agile at Work: Building Your Agile Team, Agile at Work: Driving Productive Agile Meetings, Agile at Work: Getting Better with Agile Retrospectives, Agile at Work: Planning with Agile User Stories, Agile at Work: Reporting with Agile Charts and Boards, and Transitioning from Waterfall to Agile Project Management, all from LinkedIn. Additionally, they completed the Design Thinking Experience certification from Echos - Escola Design Thinking, and certifications in Design Thinking: Implementing the Process, Design Thinking: Understanding the Process, and UX Design Techniques: Overview, all from LinkedIn. The certifications were obtained between August and November 2017.

It is important to note that no information on Luiz Franco's education beyond 2005 or additional academic degrees or certificates outside of those listed above is provided.

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Timeline

  • Digital, Logistics & Customer Services Director

    October, 2021 - present

  • Digital Director CDO

    January, 2020

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