Bastian Mathes

Bastian Mathes is a seasoned professional with extensive experience in strategic leadership and product management. Currently serving as Managing Director and Chief Product Officer at TRACK GmbH since April 2023, Bastian previously held the position of Associate Partner and Studio Lead at BEJOND from April 2019 to January 2023, where the focus was on creative consulting for impactful brand development. Additional roles include lecturer in Digital Marketing at Hochschule Fresenius, Director of Strategy at SinnerSchrader, and various strategic positions at UDG United Digital Group, OMD Germany, and Starcom. Bastian co-founded Four99, a creative firm, and began a career in graphic design and art direction at Welke Consulting Gruppe. Educational qualifications include a B.Sc. in Communication and Multimedia Design from the University of Applied Sciences Aachen and a degree in Marketing Communication from WAK.