Track
A.D. Obembe Ph.D is a highly experienced Data Analyst with expertise in CRM, Consumer Direct Marketing, Customer Segmentation, Campaign Performance and Measurement, Post Campaign Analysis, and more. They have worked in various companies such as Track, Krest Insights, King Fahd University of Petroleum & Minerals, and Sfico Limited. A.D. holds a PhD in Petroleum Engineering, along with a Postdoctoral degree and a Master's degree in Petroleum Engineering. Their extensive background in data analytics and market analysis makes them a valuable asset in any organization they work for.
Track
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Track connects people to brands through experiences that are the most relevant to them wherever they are on their journey. We believe marketing should be done in service of the customer, their experience, and their unique journey. And that what creates customer value can be used to create long-tern business value as well.