TrackAd
Guillaume Le Roy is an experienced entrepreneur and business leader, currently serving as Founder and CEO of TrackAd™ since May 2014, specializing in SaaS technology for advertising optimization. Previously, Guillaume founded and managed eStore Agency, focusing on marketing services for eCommerce professionals. Other notable roles include Digital Business Manager at ALTAVIA, where support for retail companies' digital strategies was emphasized, as well as positions at faberNovel as Business Developer, MONDADORI FRANCE as Digital Business Manager, and sales roles at Orange and Ziff Davis, Inc. Throughout a diverse career spanning over two decades, Guillaume has consistently contributed to the evolution of digital business models and the advertising industry.
TrackAd
TrackAd automates the collection of data needed by digital marketing professionals to make the right decisions. The sources are multiple: analytical solution, CRM or ERP, traffic sources.These data are then analysed through interfaces and reports or can be exported to their analysis or visualisation systems.The TrackAd software suite consists of4 products: TrackAd Collector - Automated collection of advertising investments / TrackAd Affiliate - Anti-fraud and CPA publishers management / TrackAd 360 - Multi-channel attribution and cost-centric analysis / TrackAd Lead - ROIst analysis of lead generation