Ian Perkins is an experienced sales and marketing professional with a strong background in the automotive industry. Currently serving as the Sales & Marketing Director at TrackBack since April 2010, Ian specializes in optimizing client CRM systems for improved communication and lead tracking. Prior to this role, Ian was the Sales Director at BDM Voice Ltd, where responsibilities included managing sales and training initiatives across the UK, fostering relationships with over 2000 dealers. As National Sales Manager at 2nd Byte Ltd and earlier roles at Citroen, Volvo Cars UK Ltd, and Porsche Cars GB Ltd, Ian has progressively advanced through various sales positions, demonstrating a consistent commitment to business growth and dealer performance. Ian holds an HND in Automotive Management from Reading College, obtained between 1989 and 1991.
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