Joachim Cassel

Joachim Cassel currently serves as the Community and Events Marketing Manager at Tracksmith, where responsibilities include spearheading community engagement at the flagship store in Boston and leading marketing initiatives through events and partnerships across the US. Noteworthy achievements involve orchestrating the brand's Boston Marathon activations and the Twilight 5000 series. Prior to this role, Joachim was the Field Marketing & Sales Associate at Tracksmith, responsible for the planning and execution of the Tracksmith Envoy mobile retail initiative, which engaged tens of thousands of runners nationwide. Joachim founded Oxbridge Global Tutors, a boutique educational consultancy specializing in exam preparation and school applications, serving clients across multiple countries. Earlier career experience includes working as a Software Test Engineer at Redgate Software, contributing to the development of innovative SQL software. Joachim holds an MBA from UCLA Anderson School of Management and a BA in Mathematics from the University of Cambridge.