Tracr
Emanuela Morando serves as the Director of Business Development at Tracr, beginning in December 2023, where responsibilities include leading efforts to enhance industry relations and develop large-scale traceability solutions for the diamond sector. Previously, Emanuela held various roles at De Beers Group from 2007 to December 2023, culminating as the Head of Business Development and Account Management within the Institute of Diamonds, overseeing a team and managing a global client portfolio. Emanuela's notable achievements include launching a new grading business and serving as Senior Account Manager for Forevermark, focusing on relationships with diamantaires in China, Belgium, and India. Earlier experience includes a Corporate Client Relationship Manager role at London Business School and a Marketing and PR Executive position at Publisystem Milan. Emanuela holds a Centre for Marketing Programme qualification from London Business School and a BA (First Class Honours) in International Relations from the University of Westminster.
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Tracr
TracrTM is an advanced technology platform developed by De Beers Group to underpin trust in diamond provenance. Through the use of leading-edge technologies - including blockchain, artificial intelligence, the internet of things and advanced security and privacy technologies – TracrTM enables confidence in a diamond's source throughout the diamond value chain. TracrTM is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling De Beers Group’s rough diamond customers to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. Tracr was first launched in 2018 and was named by Forbes as one of the world’s 50 leading blockchain solutions in 2020, 2022 and 2023