TracrTM is an advanced technology platform developed by De Beers Group to underpin trust in diamond provenance. Through the use of leading-edge technologies - including blockchain, artificial intelligence, the internet of things and advanced security and privacy technologies – TracrTM enables confidence in a diamond's source throughout the diamond value chain.  TracrTM is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling De Beers Group’s rough diamond customers to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. Tracr was first launched in 2018 and was named by Forbes as one of the world’s 50 leading blockchain solutions in 2020, 2022 and 2023

Blockchain

Tracr

Wesley Tucker

Zsuzsa Magyar

George Dunning

María Victoria Yánez

Henrik Bratbøl

Julien Deneux

Gabriel W.

Dave Andersen

Jason McIntosh

The Product Development Team at Tracr is responsible for the end-to-end creation and improvement of the Tracr platform, ensuring it effectively uses blockchain, AI, IoT, and advanced security technologies to verify diamond provenance. This team collaborates on designing, developing, and testing new features, enhancing platform reliability and security, and ensuring a seamless user experience for all stakeholders in the diamond supply chain.

Product Development Team

Data and Integration Team

Leadership Team

Product Development Team

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Other teams at Tracr

Data and Integration Team

Leadership Team