Tractenberg & Co.
Joel Tractenberg is a seasoned advertising professional with extensive experience in creative leadership and public relations. As the Founder of The Ends, Joel Tractenberg introduced a fashion accessory that enhances style. In partnership with Joel Levinson at The Levinson Tractenberg Group, Joel Tractenberg provides a wide range of client services, building on years of collaboration with The Levinson Group. Additionally, Joel Tractenberg serves as an instructor at the Academy of Art University, teaching advertising concepts. Co-founding Tractenberg & Co., Joel Tractenberg consults on management and human resources for a public relations firm specializing in luxury categories. Previous roles include President of Tractenberg Advertising and various creative positions at notable agencies such as DeVito/Verdi and Ogilvy. Joel Tractenberg holds a B.A. in English from the University of Michigan and studied advertising at the School of Visual Arts.
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Tractenberg & Co.
Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co. is a full-service, boutique-style communications agency that delivers in-depth, high-quality influencer marketing, public relations, social media, and experiential marketing services to beauty, fashion, and lifestyle clients worldwide. Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need. From traditional media outreach to cutting-edge new media services, social media management, creative content, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and copy-writing services—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms.