Tractenberg & Co.
Sierra Pruitt is a seasoned creative professional with extensive experience in photography, video, and graphic design. Currently serving as Senior Creative Manager at Tractenberg & Co. since May 2021, Sierra excels in building shot lists, designing social media calendars, and producing content for platforms such as Instagram and TikTok. As a Fashion Photographer since September 2014 under Sierra Pruitt Photographer, notable collaborations include work with brands like Apple, For Art's Sake, and U. Previous roles include In-house Fashion Photographer for For Art's Sake, where Sierra generated visual content for campaigns, and freelance photographer at the London College of Fashion, covering fashion shows and events. Sierra’s early career involved contributing to Shutterstock Custom, creating images for various well-known brands. Educational credentials include a Bachelor's degree in Fashion Photography from the London College of Fashion, University of the Arts London.
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Tractenberg & Co.
Founded in 1999 in New York City by leading Public Relations Executive Jacquie Tractenberg, Tractenberg & Co. is a full-service, boutique-style communications agency that delivers in-depth, high-quality influencer marketing, public relations, social media, and experiential marketing services to beauty, fashion, and lifestyle clients worldwide. Tractenberg & Co. prides itself on creating custom-designed, strategically focused campaigns that are individually tailored to each client’s need. From traditional media outreach to cutting-edge new media services, social media management, creative content, event production to cause-related marketing campaigns, influencer relations, multi-cultural marketing aid, and copy-writing services—Tractenberg & Co. takes a multifaceted approach to tell compelling brand stories across all platforms.