We are a consumer intelligence company that helps ambitious brands track performance, measure marketing effectiveness, and accelerate growth by providing real-time insights on what drives consumer decisions.

Our unique framework goes beyond surface-level metrics, uncovering the emotional and rational drivers that shape brand preference and loyalty. With our insights, businesses can act with clarity, agility, and confidence, ensuring every marketing move leads to measurable commercial success.

Get the proof behind your brand’s progress. Visit brandtraction.co.uk

Consumer

Analytics

Marketing

Business Intelligence

Traction (formerly Proquo AI)

J. B.

Danielle Wiseman

Annie Henderson

John Miller

Sherissa Naicker

The Marketing Team at Traction is dedicated to enhancing brand visibility and driving growth through strategic consumer insights. By leveraging their expertise in brand dynamics, customer experience, and market trends, the team crafts targeted campaigns that resonate with audiences and effectively communicate the value of Traction's consumer intelligence solutions. Their collaborative efforts ensure that marketing initiatives not only reflect the company's commitment to measurable success but also foster lasting partnerships with brands seeking to understand and engage their customers more deeply.

Marketing Team

The Engineering Team at Traction is responsible for designing, developing, and maintaining the innovative software solutions that power our consumer intelligence platform. By leveraging advanced technologies, they ensure the delivery of real-time insights, enabling brands to effectively track performance and enhance marketing effectiveness. Their collaborative work focuses on translating complex data into actionable insights, ultimately driving brand loyalty and growth for our clients.

Engineering Team

The Leadership Team at Traction spearheads the strategic direction and operational initiatives of the company, driving innovation and ensuring alignment with the mission to deliver impactful consumer insights. Comprised of seasoned executives, this team collaborates to refine organizational goals, enhance financial performance, and foster a culture of agility and responsiveness to market needs, ultimately enabling clients to achieve measurable growth and brand loyalty.

Traction (formerly Proquo AI)

Org chart

Teams

Marketing Team

Engineering Team

Leadership Team

Offices