Traction Rec
Katie Canfield, PMP®, is a Customer Engagement Specialist at Traction Rec as of November 2023. Prior experience includes working as a Consultant at Cascadia Cloud Solutions, where Katie focused on customizing business processes and Salesforce training for clients, particularly non-profits. From June 2017 to November 2022, Katie served as a SaaS System Administrator and held various roles at the YMCA of Metro Denver, overseeing the implementation of a Salesforce-based CRM system, improving digital communication, and managing grant-funded initiatives. A former Program Director at the YMCA of Northwest Louisiana from March 2013 to June 2017, Katie developed community partnerships and enhanced youth programming. Katie holds a Bachelor of Science degree in Marketing from LSU Shreveport.
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Traction Rec
We empower nonprofit community centers to make a greater impact in their communities using an industry-leading member management CRM. Traction Rec is built on the power of Salesforce to help manage operations, deliver services, and amplify the amazing good that YMCAs, Jewish Community Centers (JCCs) and Boys & Girls Clubs of America (BGCA) bring. Creating positive impact isn't just what we do. It's who we are. Behind our product is what we're most proud of - putting people first. At our core, we're passionate about community and engagement, with our partners, and with each other. Traction Rec has been recognized as Nonprofit Sales Partner of the Year, ISV Partner of the Year, and featured in the 2020 and 2021 Ready to Rocket List.