Traction Rec
Max Farooq is a seasoned professional with extensive experience in customer success, communications, and marketing. Currently serving as a Sr. Customer Success Advocate at Traction Rec since May 2021, Max focuses on defining and implementing solutions for clients within various Salesforce environments. Prior experience includes public speaking for Get REAL, delivering over 100 inclusivity workshops, and working as a Communications Coordinator for Dandelion Initiative, where outreach strategies resulted in a 7% program uptake increase in three months. Max has held roles at companies such as Teleperformance and Athena Brands, managing client relations and marketing strategies for major brands like Unilever and Converse. Educational qualifications include a Professional Certificate in Digital Marketing from Wharton Online and a Master's in Advertising from Limkokwing University.
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Traction Rec
We empower nonprofit community centers to make a greater impact in their communities using an industry-leading member management CRM. Traction Rec is built on the power of Salesforce to help manage operations, deliver services, and amplify the amazing good that YMCAs, Jewish Community Centers (JCCs) and Boys & Girls Clubs of America (BGCA) bring. Creating positive impact isn't just what we do. It's who we are. Behind our product is what we're most proud of - putting people first. At our core, we're passionate about community and engagement, with our partners, and with each other. Traction Rec has been recognized as Nonprofit Sales Partner of the Year, ISV Partner of the Year, and featured in the 2020 and 2021 Ready to Rocket List.