Dawn Odenthal

Dawn Odenthal, MBA, currently serves as the Director of Business Development and Partnerships at Traction Ag, focusing on providing innovative financial management solutions tailored for the agriculture sector. Prior to this role, Dawn was the Director of Sales at Conservis, which was acquired by Traction Ag, enhancing farm management through data-driven insights. With a robust background in sales and financial management, Dawn's extensive experience includes leadership positions at Lifetouch, overseeing significant revenue streams and strategic initiatives across multiple territories. Dawn holds an MBA from Metro State University and a Bachelor's Degree in Accounting from the University of Wisconsin-La Crosse.