Brian Hovis

Senior Partner - Head of Performance Marketing at Traction

Brian Hovis has a diverse work experience in the marketing and digital marketing fields. Brian is currently working as the Senior Partner and Head of Performance Marketing at Traction, where they lead performance marketing strategies for clients such as Apple, Adobe, and Walmart. Prior to this role, Brian was a Principal at Newport Coastal Ventures LLC and a Co-Founder at Hypeach. Brian also served as an Advisory Council Member at Ascendant Network.

Brian has held various leadership positions in marketing at notable companies. Brian was the Vice President of Marketing at Generate Life Sciences, where they contributed to short and long-term growth strategies for the business. At Nordstrom, they held the position of Vice President of Marketing for the Full Price Business, overseeing advertising, inbound traffic channels, and strategic partnerships. Brian also worked at Citi as the SVP Global Head of Digital Marketing and later as the SVP of North America Digital Marketing and Global Partnerships.

Before joining Citi, Brian worked at Experian as a Vice President of Marketing and later as the Vice President of Digital Marketing and Acquisition. Brian was responsible for developing go-to-market strategies, leading marketing campaigns, and driving revenue growth through various channels. Earlier in their career, Brian held the position of Senior Manager of Digital Marketing and Integrated Media at Intuit, where they managed one of the largest digital media programs in the US and led strategic media planning and creative innovation.

Brian's work experience also includes a role as an Online Marketing Manager at Sony Electronics.

Overall, Brian Hovis has a strong background in performance marketing, digital marketing, and strategic leadership, with experience across a range of industries and companies.

Brian Hovis has a Bachelor of Science (BS) degree in Business Administration from the University of Colorado Boulder - Leeds School of Business. Brian also holds a Master of Business Administration (MBA) with an emphasis in Marketing and Finance from the University of San Diego.

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